Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Social Media: Healthy Choice

HealthyChoiceLogo

Healthy Choice‘s tone is motivational and encouraging. Our aim is to help users make healthier lifestyle choices. In order to accomplish this task, we address our Facebook Community users as trusted friends. This creates a comforting, supportive environment in which users can share stories about their growth and personal achievements in relation to their health.

For this brand, I was involved in the digital strategy, ideation, writing, editing, moderating, and dispute-resolution.

I was responsible for both the Healthy Choice Canada English site, and Healthy Choice Canada Francais site. Moderating discussions and handling conflicts as they arose, I was able to communicate effectively in both English and French.

Creating the content calendar, I ensured a balance of promotions, special days, contests and incentives for user-generated content. I assisted a junior copywriter with her work, coaching her on writing for an online audience, and editing her work.



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