Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Social Media: Snack Pack

SnackPackLogo

Snack Pack appeals to both moms and their children. This is because our creative includes  fun packaging for children, and nutritional information for mothers.

Our puddings are convenient and can be enjoyed anytime and anywhere.

For this brand, I was involved in the digital strategy, ideation, writing, editing, moderating, and dispute-resolution.

Creating the content calendar, I ensured a balance of promotions, special days, contests and incentives for user-generated content. I assisted a junior copywriter with her work, coaching her on writing for an online audience, and editing her content.



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