Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Chrysler: Drive Like the Pros


At Organic, I was the Creative Lead on all e-direct copy including email campaigns for Daimler Chrysler Cross Brands (Chrysler, Dodge, and Jeep).

In addition to writing features about new lines of vehicles, I introduced readers to contests, promotions and charity events affiliated with each brand.

Chrysler’s Drive Like the Pros is one such occasion with celebrity golfers raising funds for philanthropic causes.

Working closely with an Art Director, we ensured that the layout of each email was visually appealing with copy presented for optimal viewing pleasure. This includes attention to headlines, spacing, links, and various other content.

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