Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Jeep: A New Species

Jeep’s Bug: A New Species was one of my favourite projects at Organic.

I thought it would be inventive to showcase the new model, The Bug, as an insect specimen in an encyclopaedic or display case, complete with traditional classifications: kingdom, phylum, class etc. The client, Daimler Chrysler LOVED IT!

Working closely with a Art Director, we ensured that the layout of each email was visually appealing with copy presented for optimal viewing pleasure.

This was one of many e-Direct campaigns I worked on while a Creative Lead/Writer on Daimler Chrysler Cross Brands (Chrysler, Dodge, and Jeep) at Organic.

 

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