Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Kraft Food Service: Ethnic Salads

As the SEO Director at Wunderman, my role was to ensure that copy was optimized for maximum discovery in Search Engine Results Pages.

Optimizing content includes creating enjoyable, readable content that is keyword dense.

Ethnic Salads was one component of the site that I revamped, and the results have been favourable with increased traffic to the site.

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