Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Motorola: Conversation Stoppers

The challenge on this project was to differentiate Motorola headsets.

We did this by attributing a specific noise disturbance with the solution as a corresponding Motorola headset model.

In addition to creatively leading the digital campaign, I wrote the copy with snippets of Conversation Stopper descriptions peppered throughout the site. Writing about each model was another aspect of the website and I provided technology-focused copy that highlighted the benefits of each headset.

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