Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Ontario Lottery and Gaming Corporation

Scandals abound with communities across Ontario questioning the way lottery monies are being allocated. The provincial government called on my agency to come to the rescue with a public relations campaign aimed at putting the province’s residents at ease.

As the Creative Lead/Writer on this campaign, my team consisted of an Art Director, Graphic Designer, and Account and Project Management staff. Our solution was to highlight the positive contributions OLG has made over the years with a timeline of community involvement.

This project was copy-heavy with attention paid to the various communities serviced by the Ontario Lottery and Gaming Corporation. I painted a story of the government organization that connects residents and holds deep roots across the province.

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