Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

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Local business owner, Bruce Dorland enlisted my help for a complete rebrand of his technology-centred recruitment agency.

Dorland wanted something fresh and engaging, with visual appeal – through the use of keywords.

Wholeheartedly, I accepted the challenge as I got to play with my love of Word Art and website creation.

From ideation to final product, I worked together with Dorland and the Art Director to discuss the elements of style and content. In addition to providing Digital Strategy and Creative Direction for this project, I acted as Copywriter.

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