Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Chartered Accountants of Ontario Rule the World

How do you turn an otherwise “boring” profession and make it appealing to high school and university students? That was the challenge the Chartered Accountants of Ontario presented my team. Our solution? Chartered Accountants Rule the World.

Chartered Accountants occupy top positions at prestigious companies including BMW, John Hopkins University, and CTV Television.

Working closely with my Art Director, we designed a site that included playful copy in the language of our young demographic. The imagery was appropriate for the Chartered Accountants of Ontario brand while still conveying a sense of youthful exuberance.

 

RTW111

RTW2-2

RTW3-3

 

RTW444

RTW6-6

RTW7-7

RTW8-8

RTW9-9



Leave a Reply

Your email address will not be published. Required fields are marked *

Protected with IP Blacklist CloudIP Blacklist Cloud