Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Rogers Enterprise

At Rogers, I was part of the User Experience Design team and was responsible for the behavioural science aspect of content when writing for the Enterprise portion of the Rogers’ site. This includes Search Marketing – determining which keywords a user would enter into a search field to find a product, and/or strategy.

I introduced new technology product and service offerings from Rogers in simple, user-friendly language that Enterprise readers could understand.

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