Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics

Creative & Digital Strategy: Claritin

As the Creative Strategist on Bayer brands (Claritin, Drixoral, and Aerius) I analyzed social media and website data for key metrics while offering insights on improvements on creative content (writing and imagery), and strategy (number of posts, timing, media).

The following is an example for Claritin, one of the more popular allergy medications offered by Bayer. Based on my recommendations, we saw marked improvements in every category as well as creative.

 

 



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