Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics
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Mr. Ulysse Gets Schooled

Jude Ulysse is a diminutive man, standing at 5"4. He is shy, with rough hands, and tends to avert his gaze when in close proximity to you. As a high school teacher at Langstaff Secondary School, he teaches French Immersion. At the University of ...

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Waltzing Through Vienna

Let me take you on a journey into the past, to the world of Freud and Mozart, with the modern-day elegance of sophisticated technology. Waltz with me through the cobblestoned streets of Vienna. ...

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Istanbul: One City, Two Worlds

East meets west in the Istanbul. As a writer for Travel with Jam, I introduce readers to spectacular cities around the ...

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In a New York State of Mind

As a writer for Travel with Jam, I discover classic treasures and uncover hidden gems in cities around the world. Travel with Jam is aimed at luxury travellers who enjoy the finer things in life, while appreciating the simplicity that exists in many ...

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Life Coach, Moshe Sakal Offers Free Session

My wish for myself for the New Year is to have more of 2016. It was a perfectly imperfect year, filled with the usual ups and downs. Most of all, it was filled with creativity, friendship and love. Relationship bonds were strengthened, and I ...

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What’s In A Name?

  #BobbyJindalSoWhite had been trending on Twitter when Toronto Visual Artist, Bobby Small aka Robert Small took to Facebook to ridicule the Republican politician of Indian descent. What transpired is a lesson in identity and history. I ...

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Women’s Online Behaviour Dismantles Stereotypes

Part of my job as an advertising copywriter is designing brand and character personas. A few years ago, I was part of the creative team on a project involving developing a personality for a woman in her mid-thirties living in the mid-western ...

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Can’t Buy Me Love

You don’t have to know me for very long before you discover I have a sweet tooth. So much so, that the guy at the Italian bakery counter across the street seems to think I have a crush on him, “Does she really eat sweets every day?” he must ...

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Artist Profile: Isti

One of my former advertising partners is an avid photographer, who took a break from ad land to not only take photographs, but tour. Some of this work was featured in his exhibit as well as in television interviews. His photographs are a cross ...

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Negritude Portraiture: Part 4

The 1990s: A Return to Minstrel Images Fresh Prince of Bel Air starred Will Smith, rapper turned actor. After he gets in a scrap in his hometown of West Philadelphia, Will is sent to live with his uncle and aunt in the upscale Bel Air. Will is ...

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Negritude Portraiture: Part 3

The 1980s: Changing the Face of Blacks in Popular Media The program that changed the face of blacks throughout the world, The Cosby Show premiered on September 20, 1984. Bill Cosby hired prominent black psychiatrist, Alvin Pouissant to work with ...

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Negritude Portraiture: Part 2

The 1970s: The Reintroduction of Blacks on Television In the 1970s, Norman Lear and Budd Yorkin introduced the world to the loveable bigot, Archie Bunker in All in the Family. Controversial to this day, this program spawned two black series: Good ...