Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics
post image

Humans of the Caribbean Diaspora

Starting November 1st, and continuing for a week, I am the feature on Humans of the Caribbean Diaspora. This project is the brainchild of brother Taylor Jenkins in Baltimore where he highlights the successes of the descendants of colonized ...

post image

Mr. Ulysse Gets Schooled

Jude Ulysse is a diminutive man, standing at 5"4. He is shy, with rough hands, and tends to avert his gaze when in close proximity to you. As a high school teacher at Langstaff Secondary School, he teaches French Immersion. At the University of ...

post image

Waltzing Through Vienna

Let me take you on a journey into the past, to the world of Freud and Mozart, with the modern-day elegance of sophisticated technology. Waltz with me through the cobblestoned streets of Vienna. ...

post image

Istanbul: One City, Two Worlds

East meets west in the Istanbul. As a writer for Travel with Jam, I introduce readers to spectacular cities around the ...

post image

In a New York State of Mind

As a writer for Travel with Jam, I discover classic treasures and uncover hidden gems in cities around the world. Travel with Jam is aimed at luxury travellers who enjoy the finer things in life, while appreciating the simplicity that exists in many ...

post image

Life Coach, Moshe Sakal Offers Free Session

My wish for myself for the New Year is to have more of 2016. It was a perfectly imperfect year, filled with the usual ups and downs. Most of all, it was filled with creativity, friendship and love. Relationship bonds were strengthened, and I ...

post image

Women’s Online Behaviour Dismantles Stereotypes

Part of my job as an advertising copywriter is designing brand and character personas. A few years ago, I was part of the creative team on a project involving developing a personality for a woman in her mid-thirties living in the mid-western United ...

post image

Can’t Buy Me Love

You don’t have to know me for very long before you discover I have a sweet tooth. So much so, that the guy at the Italian bakery counter across the street seems to think I have a crush on him, “Does she really eat sweets every day?” he must ...

post image

Artist Profile: Isti

One of my former advertising partners is an avid photographer, who took a break from ad land to not only take photographs, but tour. Some of this work was featured in his exhibit as well as in television interviews. His photographs are a cross ...

post image

The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my mid-20s, for ...

post image

Gestures Around the World

Here's a companion piece/quiz to last Sunday's Body Language article. How many can you guess right? Gestures Around the World Body language isn’t always universal. Cultural differences abound. Take this quiz, and find out how savvy you ...

post image

Artist Profile: Rosaline Lee

As I write this, it's a snowy winter wonderland outside my window, perfect for joy and celebration. For Christmas 2014, my friend, Ros decorated her tree with characters from Star Wars. It's been a 2-year project in the making, and the ...