Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics
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Negritude Portraiture: Part 1

For: Jude. It's Black History month so to celebrate, I thought I'd post this article on the positive the evolution of black characters on television. Television advertising is intricately linked to programs, and I've mentioned the impact ...

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The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my mid-20s, for ...

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Gestures Around the World

Here's a companion piece/quiz to last Sunday's Body Language article. How many can you guess right? Gestures Around the World Body language isn’t always universal. Cultural differences abound. Take this quiz, and find out how savvy you ...

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Artist Profile: Rosaline Lee

As I write this, it's a snowy winter wonderland outside my window, perfect for joy and celebration. For Christmas 2014, my friend, Ros decorated her tree with characters from Star Wars. It's been a 2-year project in the making, and the ...

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La Braja: Part 2

Continued... Those who wish to learn how to concoct these tasty delights have the opportunity to do so with La Braja Tours. Guests custom design the week-long visit that includes cooking lessons, tours of Piemonte vineyards, and excursions to ...

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La Braja: Part 1

It's a very cold winter, and I am dreaming of some place warmer than here. Italy comes to mind, and I have very fond memories of various regions we visited and the lasting friendships we made. Here's a story I wrote awhile ago, that may ...

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Sizzling Salsa Documentary

At long last (almost 2 years), here's the salsa documentary I've been talking about. I am in it. So watch it. :) Dancing at the Toronto Salsa Practice is my Saturday escape. I get to forget about my week, and just focus on having fun. Have ...

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Canadians & Sex Appeal

February is the month of love. With the winter wonderland we're experiencing, it's nights like these that we like stay in and cuddle. With Valentine's Day around the corner, I thought I'd share with you an article I wrote about Canadians showing ...

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Lead with Confidence

Take a moment to look at the people around you. What impressions are you getting from them? Who is tired? Happy? Sad? Likewise, what are you communicating to them? Are your legs crossed? Arms folded? Chin up? Like it or not, people are ...